A small practice for human-centric operational systems.
Launched is a hands-on practice. We build the websites, systems, and automation that sit between a business and the way its people actually work. Everything we ship is made to be handed over, owned by the team, and run without us.
Sixteen years in startups, doing whatever needed doing. Tech. Product. Commercial. Marketing. Packing orders in the warehouse, handling POs, making supplier calls at eleven at night. End to end, at stages from founding to multi-million pound companies.
That gives you something you can’t really learn any other way. A read on how different functions feel from the inside. What sales cares about when something breaks. How finance thinks about reporting. Why the warehouse doesn’t trust the CRM. The personality types that live in each function, and the blockers each one sees.
I doubled down on the product and tech side, but the thread through all of it is the same. You’re engineering solutions for people, not for a process diagram. Systems thinking with people at the heart.
Launched exists because most systems get that backwards. They optimise the process and ignore the humans running it. Then the tools people are meant to use become the thing slowing them down.
Five things that don’t change.
Paid work, not a stake in the business. Clean, simple, no entanglement.
If the work stops being useful, you stop. Thirty days notice either way.
Every engagement ends with a written handover and your team running the system. A retainer picks up after if iteration is useful, but it is never the goal.
We do not quote off a one-page brief. We sit with the people doing the work, map how things run, and only then agree a scope.
We build tools that fit the way your team already works, not tools that ask your team to adapt.