01 — Case file
Recruitment agency
Tech and product, as a team.
Website, CRM, automation, and the client and internal apps in between. Built and operated as the tech and product function the business didn't yet have.
An early-stage recruitment agency needed the tech and product layers a team their size couldn't yet build. Launched covered the full stack: public surface, CRM, workflow automation, custom apps, and the infrastructure underneath. The business could scale commercially without hiring engineering upfront.
02 — Brief
Situation
A fast-growing team with real demand but no commercial tech layer to meet it. The existing CRM was built for recruiters but was old, forced the team to work a specific way, and had no API. That ruled out automation, integrations with the site or marketing, and any custom tooling layered on top. No in-house engineering to fix it.
Brief
Act as the tech and product team. Cover the full stack: public surface, go-to-market systems, custom apps, and infrastructure. The business needed to scale commercially without hiring engineering on day one.
Not doing
Not a plug-and-play stack. Every layer was purpose-built around how this team actually sells, delivers, and tracks the work.
03 — Engagement
What we built, and how it came together.
website, SEO, CRM migration, data hub, automation, custom apps, infrastructure.
Timeline
Public surface
Website, SEO foundation, lead capture, and the conversion path from first visit to qualified enquiry.
Commercial infrastructure
Selected a modern CRM to replace the legacy one. Tested the fit, tested the API, and migrated their data across. Airtable stood up as the data hub and headless database behind custom tooling and product work. n8n handled the automation wiring it all together.
Custom apps
Client-facing and internal applications running in purpose-built Docker environments. The interfaces the team actually runs the business through.
Sales operations
Internal dashboards for pipeline visibility, team tracking, and rewards. Reporting the founder and sales team actually open.
04 — Outcome
What changed.
The business runs on a commercial and product stack built specifically for it. The legacy CRM is replaced with a modern one chosen to fit how the team actually works. Airtable sits behind the custom tooling as the data hub. Automation connects it to the rest of the stack. Sales has live visibility into pipeline and rewards. Candidates and clients move through surfaces the team owns end to end.
“The old CRM told us how to work. The new one works how we do. Everything else got built around it.”
Founder
05 — Next case
Manufacturing supplier
Web presence rebuild