02 — Case file
Production consumables supplier
Product surface and data system.
11 suppliers, 600 products, and a QR code layer that puts technical data sheets in the buyer's hand on the production line.
A B2B production consumables supplier needed a public website that could carry 11 supplier partners and 600 products with the technical data buyers actually need. We built the site, set up Airtable as the product database behind it, and added a QR code layer so customers can pull data sheets straight from the production line.
02 — Brief
Situation
A B2B supplier with a product catalogue spanning 11 suppliers and 600 SKUs, technical data scattered across PDFs in email threads, and a website that didn't reflect the range. Buyers arriving from referral and search couldn't find what they needed. The office spent hours a week fielding requests for data sheets the site should be able to serve.
Brief
Build a new public site that can carry the full range, make technical data self-serve, and cut the admin load of answering data sheet requests.
Not doing
Not a rebrand of the underlying business. Not replacing the ERP or the pricing engine. Not building online ordering. Just the customer-facing surface and the product data system behind it.
03 — Engagement
What we built, and how it came together.
website, branding, SEO, product catalog, data sheets, QR layer.
Timeline
Brand and design foundation
Visual direction, component system, and the design framework the site is built on.
Site and catalogue
Website build carrying 11 suppliers and 600 products. SEO foundation wired in from the start so products get found.
Product data system
Airtable as the product database behind the site. One place the team edits product info, specs, and technical data, with the site pulling from it live.
QR layer and data sheets
Technical data sheets attached to every product, with a QR code layer so customers on the production line can scan a product and pull the sheet directly. Office admin load drops.
04 — Outcome
What changed.
The business has a public surface that actually reflects its range. 11 supplier partners, 600 products, and technical data that customers pull themselves. Data sheet requests don't land in the office inbox any more. The QR code on the production line takes buyers straight to what they need, and the team manages the full catalogue from one place.
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